From Zero to Fully Booked: How We Built Roof Care Leinster’s Marketing Engine from the Ground Up

Client Overview

When Roof Care Leinster came to us, they had no online presence at all.
No website, no Google profile, no branding.
In a highly competitive roofing market, that meant lost leads and missed opportunities.
‍Our mission: build a complete marketing foundation and start generating real homeowner enquiries.

  • Client
    Roof Care Leinster

  • Date
    August 2025

  • Services
    Full Markeing Build

The Challenge: Standing Out in a Crowded Market

Leinster is packed with established roofing companies, many with years of advertising behind them. Starting from scratch meant we had to:

  • Create a professional brand identity homeowners would trust.
  • Build a lead-generating online presence quickly.
  • Compete with rivals already running aggressive Google Ads campaigns.
Roof Care Leinster landing page

Our Approach: A Complete Marketing System

1. Branding & Design

  • Crafted a modern, trustworthy logo and brand palette.
  • Designed business cards and flyers to keep the brand consistent both online and offline.

2. Online Presence & Tracking

  • Built a conversion-focused website showcasing their services and credibility.
  • Created and optimised a Google Business Profile so they appear on Google Maps and in local search.
  • Set up Google Analytics for full performance tracking.
  • Created social media profiles to establish their presence across multiple touchpoints.

3. Lead Generation

  • Launched Google Ads campaigns, taking advantage of a €400 Google Ads bonus, to quickly drive targeted homeowner traffic.
  • Implemented call tracking and enquiry forms to capture every lead.
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The Results: From Invisible to In-Demand

RoofCare Leinster began receiving qualified roofing enquiries from homeowners.
Their new Google Ads campaigns delivered leads at a competitive cost-per-click—jump-started by the €400 ad credit.
Their brand now looks and feels established, giving homeowners immediate confidence.

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Why This Matters

This project proves what’s possible when you build a full marketing system from the ground up—not just a website. For construction businesses, a professional brand, a strong local presence, and an integrated lead generation strategy aren’t optional; they’re the difference between being overlooked and being fully booked.

Why Ronhill Construction Marketing?

This case study exemplifies our expertise in navigating the unique challenges of the construction education sector. Our ability to understand and engage specific target audiences not only delivers immediate results but also fosters long-term partnerships and growth opportunities.

Let's Build Your Success Story

Ronhill Social is more than a marketing agency; we're your partner in achieving growth and success. Whether you're looking to attract new clients, skilled employees, or students, our proven strategies and deep industry knowledge can open new doors for your business.

Ready to transform your business's future? Contact us today to start building your success story with Ronhill Construction Marketing.

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